Targeted media placement
Reach the right people. With the data to prove it.
Hyper-targeted advertising across every channel that matters, backed by a data stack built for high-stakes campaigns.
250M+ Households Reachable. 98% IP-to-Address Match Rate. 1B+ Ad Impressions Delivered.
// CAPABILITIES
Capabilities
Every campaign uses a different mix. We build the right one.
- IP Targeting: Match physical addresses to specific household IPs.
- Digital Canvassing: Cover entire precincts without knocking a door.
- Connected TV: Household-level video targeting across streaming.
- Venue & Foot Traffic: Retarget people who've been where it matters.
- Consumer Intent Targeting: Reach people based on what they're shopping for now.
- Peer-to-Peer SMS: Two-way text at scale, including 4K video texts.
- Programmatic Direct Mail: Trigger physical mail from a digital signal.
- Analytics & Reporting: Pre-campaign modeling, real-time data, real attribution.
Data depth, not data theater.
Our data stack pulls from voter files, household IP graphs, foot traffic patterns, and consumer purchase data, stitched together so a single audience can be defined, refined, and measured end-to-end.
Where the ads run.
Every channel that matters. We run the right mix for your campaign. CTV, YouTube, Display, Audio, SMS, Direct Mail, Native, Social.
Built for high-stakes campaigns.
- Political Campaigns: Persuasion and GOTV programs. Fundraising and list-building.
- PACs & IE: Issue advocacy and candidate support. FEC/FCC-compliant media buying.
- Advocacy & Issues: Ballot initiatives and legislation. Rapid-response media deployment.
- Commercial & Nonprofit: Direct-response and local market campaigns. Donor acquisition and fundraising.
Beyond media buying.
When you need more than ad placement. Brand & messaging strategy, creative production, comms & PR, crisis response.
Armory Productions
Cinematic ads, launch videos and documentaries, built to run on the channels we buy. armoryproductions.com
Convenient Content
Clips, graphics, mailers and posts every day, so your feed stays full between big buys. convenientcontent.com
What we can deliver.
- +14%: Typical turnout lift in target precincts vs. county baseline
- 3.2x: Average return on ad spend for direct-response campaigns
- 62%: Reduction in cost-per-acquisition vs. previous vendors on advocacy campaigns
- 4.1M: Unique households reachable in a single statewide buy
Before you reach out.
Email us directly to discuss your campaign.
Run smarter media. Start here.
Tell us what you're working on and we'll be in touch: team@tacticalcampaign.com